Why Marketing Strategy Before Action Is the Right Route to Creating Winning Marketing

If you don’t have dedicated marketing staff, it’s easy for marketing to become a “when I have time” activity for your business taking last place to more pressing issues. Only when you realize that your next Big Thing is coming up fast and you need to get the word out—now, do you give it your attention.

It’s tempting to dive in and start creating ads, posting on social media, sending emails, whatever you can get done quickly. But makeshift marketing doesn’t really work.

You may see a few more likes or visits to your website in response to a particular action, but if you want the kind of marketing that builds relationships and creates repeat business, you need a solid strategy.

Marketing Strategy Gets Results

When you develop a marketing strategy, you take time to think about what your customers need, why your product or service is the answer, and what barriers your customers need to overcome to say yes. You plan how to connect the dots for your customers, giving them clear paths to engage with your brand—long term.

When you don’t have a strategy, your marketing actions often only consider a short time span or single purchase goal. The message may be off. The timing may be wrong. You may lose potential customers along the way. When you act strategically, each action carries more weight because it builds on and coordinates with multiple marketing actions. For long-term and on-going results, start with a strategy.

Marketing Strategy Is Cost Effective

Think about all the parts of a successful sales campaign. Now think about how the cost of all those pieces adds up. Every step you take that isn’t well-thought out is costing you money, eating into any ROI. A well thought out strategy allows you to budget more effectively for consistent effort. You can be prepared for upcoming expenses and make informed decisions about how to best adjust the budget you have.

Marketing Strategy Makes Sure You Can Deliver

Sometimes marketing strategy is conceived in a vacuum, as if marketing activities were separate from other activities of your company. A winning marketing strategy takes a holistic approach. I’ve seen companies invest thousands for a new sales campaign only to have it hit a stumbling block in customer service or shipping operations. A campaign can’t succeed if you don’t deliver. By thinking strategically before you act, you can create a campaign that drives business and make sure your company can handle that new business seamlessly.

Strategize and Then Act for Winning Marketing

Wherever you are in your process—even if you feel like you don’t have time—strategize before you act. Consider how your plan attracts new customers, nurtures repeat business, and builds a stronger brand. Then once you have a good strategy in place, pull in the right team and set schedules and priorities to put your strategy in motion. You’ll know what to do and where you are heading so that you can act deliberately and purposefully. Each action will make sense to your budget, your team, and most importantly your audience.

At Modi Marketing, we live by the slogan strategy first. We help companies understand how marketing will affect operations and set up foundation systems to ensure a smooth company and customer experience experience. Curious about winning strategies we can create for your business?

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