You market to get more customers and make more sales, so constantly pushing sales is good, right? Well, not really. If you look at marketing as sales only, you’re not really connecting. And since connections are what drive the long-term relationships that you want to develop, you’re missing out. Even if you do get some… Read more
For a small business getting shelf space in a big store can be a dream come true. Big store = lots of customers, more exposure, bigger sales! Or does it? Small businesses can get lost in big stores (or even smaller ones) without a solid pull-through strategy that includes getting customers buying in the store…. Read more
You made the sale! Pop the champagne. Cheers to your marketing campaign. It worked. But hold it—you’re not done yet. Too often companies stop at the sale, which means they are missing out on opportunities and putting in a lot of extra effort. It’s easier—and costs less—to get a customer to buy from you again… Read more