Not enough time. Missing or unhelpful resources. Trapped in the idea phase. Sound familiar? These are some of the key reasons small to mid-sized businesses find their marketing efforts stalled. Whether you’re just not sure where to start, you can’t find time to get it all done, or you need a fresh approach, an outsourced… Read more
It’s not an exaggeration to say that customer service can make or break a sale. More importantly, it can make or break the overall customer experience and satisfaction rating. You can have a great product or offer an amazing service, but if it’s hard to order or challenging to do an exchange, people leave frustrated…. Read more
Too often we see companies get so caught up in making the sale they forget that they’re really looking for repeat business and referrals. Yes, sales count, but if done right, getting to that sale and following up from that sale makes the next sale easier. That means starting to nurture a potential customer before… Read more
You market to get more customers and make more sales, so constantly pushing sales is good, right? Well, not really. If you look at marketing as sales only, you’re not really connecting. And since connections are what drive the long-term relationships that you want to develop, you’re missing out. Even if you do get some… Read more
For a small business getting shelf space in a big store can be a dream come true. Big store = lots of customers, more exposure, bigger sales! Or does it? Small businesses can get lost in big stores (or even smaller ones) without a solid pull-through strategy that includes getting customers buying in the store…. Read more
You made the sale! Pop the champagne. Cheers to your marketing campaign. It worked. But hold it—you’re not done yet. Too often companies stop at the sale, which means they are missing out on opportunities and putting in a lot of extra effort. It’s easier—and costs less—to get a customer to buy from you again… Read more
Small businesses get caught between the rock of needing to market their products and services and the hard place of not having the budget for marketing staff. So they lean on the team members who have marketing experience even if they don’t really have the time or particular skills needed. They let marketing go on… Read more
If you don’t have dedicated marketing staff, it’s easy for marketing to become a “when I have time” activity for your business taking last place to more pressing issues. Only when you realize that your next Big Thing is coming up fast and you need to get the word out—now, do you give it your… Read more