KWSM: a digital marketing agency, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a 6-year-old marketing agency based in San Diego, CA. The two companies will move forward under the KWSM brand. “Combining our organizations gives KWSM more resources and a… Read more
You expect it to be done ‘on time and looking great.’ Oh, and no hiccups along the way please. It would be great if this were the only direction we need to give when assigning a project, but it’s a whisper in a wind tunnel when it comes to setting the kind of expectations that… Read more
Not enough time. Missing or unhelpful resources. Trapped in the idea phase. Sound familiar? These are some of the key reasons small to mid-sized businesses find their marketing efforts stalled. Whether you’re just not sure where to start, you can’t find time to get it all done, or you need a fresh approach, an outsourced… Read more
Have you ever been in the middle of a contracted project and thought, “This just isn’t working?” Even though you just want the project done, you can’t be afraid to speak up. As soon as you start noticing red flags, you need to voice your concerns—and if you don’t get an answer or results that… Read more
It’s not an exaggeration to say that customer service can make or break a sale. More importantly, it can make or break the overall customer experience and satisfaction rating. You can have a great product or offer an amazing service, but if it’s hard to order or challenging to do an exchange, people leave frustrated…. Read more
Too often we see companies get so caught up in making the sale they forget that they’re really looking for repeat business and referrals. Yes, sales count, but if done right, getting to that sale and following up from that sale makes the next sale easier. That means starting to nurture a potential customer before… Read more
You market to get more customers and make more sales, so constantly pushing sales is good, right? Well, not really. If you look at marketing as sales only, you’re not really connecting. And since connections are what drive the long-term relationships that you want to develop, you’re missing out. Even if you do get some… Read more
For a small business getting shelf space in a big store can be a dream come true. Big store = lots of customers, more exposure, bigger sales! Or does it? Small businesses can get lost in big stores (or even smaller ones) without a solid pull-through strategy that includes getting customers buying in the store…. Read more
You made the sale! Pop the champagne. Cheers to your marketing campaign. It worked. But hold it—you’re not done yet. Too often companies stop at the sale, which means they are missing out on opportunities and putting in a lot of extra effort. It’s easier—and costs less—to get a customer to buy from you again… Read more