Small businesses get caught between the rock of needing to market their products and services and the hard place of not having the budget for marketing staff. So they lean on the team members who have marketing experience even if they don’t really have the time or particular skills needed. They let marketing go on… Read more
You have customers. But do you have fans? Customers buy from you. Fans are your marketing secret weapon. So how do you build your fan base? It’s all about connection. People who feel connected to your brand become fans—even if they’ve never bought from you. While you need to consider conversions, remember that fans are… Read more
Case Study: Juniper and Ivy It was a dream dinner from start to (almost) finish, but the last bite left a bad taste in mouth. Let’s break it down. Not so long ago I had a chance for an evening out with dinner at Juniper and Ivy. I had cheered for Richard Blais on Top… Read more
If you don’t have dedicated marketing staff, it’s easy for marketing to become a “when I have time” activity for your business taking last place to more pressing issues. Only when you realize that your next Big Thing is coming up fast and you need to get the word out—now, do you give it your… Read more
Whether you’re running a business or changing careers, you’ve likely been to at least one networking event this year. And like any seasoned attendee, you found yourself walking away with a handful of new contacts and a pile of paper business cards. But in a world that’s going digital, are printed cards still relevant? Will… Read more
Building a website from scratch? Revamping an existing one? Either way, there are plenty of considerations you’ll need to make before getting started. Whether your budget is big or bootstrapped, here are 5 tips for hiring a really great web designer. 1. Own, not rent, your website Before beginning your website project, get clear on… Read more
Does your company need to up its networking game? If professional networking has been pushed to the bottom of your business to do list, you’re missing out on valuable connections. To help you reprioritize, here are 5 effective strategies for effortless business networking, whether online or face to face. 1. Participate in LinkedIn Groups Any… Read more
Meetings have a bad rap for being long, boring and unproductive. However, with the right planning, practice and time management, they can become a productivity tool for your team. Here are 9 must-do preparation tips to help you run more effective meetings. 1. Define a clear purpose. Productive meetings have a goal that can be… Read more
Which color palettes are all the rage? Any color scheme that pairs well with flat web design, which calls for more solid colors, interesting color variations, and flat color combinations. Bring fresh style and greater usability to your next web design project with these color palette tips. Do More With Less Flat design is a… Read more
Most business owners these days have heard that a solid content marketing plan is a must! Yet routinely producing great pieces of content requires consistency, commitment and plenty of time. If you run a business, or even a large team, you probably feel just a tiny bit short on time…100% of the time! And if… Read more