Too often we see companies get so caught up in making the sale they forget that they’re really looking for repeat business and referrals. Yes, sales count, but if done right, getting to that sale and following up from that sale makes the next sale easier. That means starting to nurture a potential customer before… Read more
For a small business getting shelf space in a big store can be a dream come true. Big store = lots of customers, more exposure, bigger sales! Or does it? Small businesses can get lost in big stores (or even smaller ones) without a solid pull-through strategy that includes getting customers buying in the store…. Read more
You have customers. But do you have fans? Customers buy from you. Fans are your marketing secret weapon. So how do you build your fan base? It’s all about connection. People who feel connected to your brand become fans—even if they’ve never bought from you. While you need to consider conversions, remember that fans are… Read more
Which color palettes are all the rage? Any color scheme that pairs well with flat web design, which calls for more solid colors, interesting color variations, and flat color combinations. Bring fresh style and greater usability to your next web design project with these color palette tips. Do More With Less Flat design is a… Read more