It’s not an exaggeration to say that customer service can make or break a sale. More importantly, it can make or break the overall customer experience and satisfaction rating. You can have a great product or offer an amazing service, but if it’s hard to order or challenging to do an exchange, people leave frustrated…. Read more
Too often we see companies get so caught up in making the sale they forget that they’re really looking for repeat business and referrals. Yes, sales count, but if done right, getting to that sale and following up from that sale makes the next sale easier. That means starting to nurture a potential customer before… Read more
You market to get more customers and make more sales, so constantly pushing sales is good, right? Well, not really. If you look at marketing as sales only, you’re not really connecting. And since connections are what drive the long-term relationships that you want to develop, you’re missing out. Even if you do get some… Read more
Most business owners these days have heard that a solid content marketing plan is a must! Yet routinely producing great pieces of content requires consistency, commitment and plenty of time. If you run a business, or even a large team, you probably feel just a tiny bit short on time…100% of the time! And if… Read more